一次品牌形象探索,把IP形象进行系统化创作,让形象不仅仅停留在形象本身。让其增加品牌化、符号化、拥有系统化形态的同时与商业体系相结合,既有形象本身的推广作用,又可复合商业信息进行多渠道复用推广。
我也相信在IP或品牌或视觉设计的未来发展中必然开始进入这种系统创作,系统化的创作内容也更有利于商业综合运用。

A brand image exploration, the IP image is systematically created, so that the image does not stop at the image itself. Let it increase branding, symbolization, and have a systematic form while combining with the business system, which not only has the promotion effect of the image itself, but also can be combined with commercial information for multi-channel reuse promotion.
I also believe that in the future development of IP or brand or visual design, this kind of system creation will inevitably begin, and the systematic creation of content will be more conducive to comprehensive commercial use.

798 joy IP
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798 joy IP

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